Do you know how many people go to your office or store every day? If you have a website, do you know how many people visit your website or social media pages?

There are many people, who are engaging with your business. There are some of them who become loyal and they will come back to avail your products and services. But there are also some of them who won’t.

Smart business owners know the value of keeping in touch with new and possible customers as well as with the old ones. Email marketing is very effective when it comes to staying connected with you.

Those people, who love your business would like to receive an email from you. When you increase your email list, there’s a high possibility that you will also increase your profit. Below are steps how you can increase your email list for your business:

• Make your email subscription button visible in your website.

You must make sure that people who visit your website will know that they can stay connected with you through email. Because of analysis, you can be able to know which page is most commonly visited. Most probably, you can put your email subscription button to those pages. When you have store events, you can ask the customers to sign-up. In your social media profiles, you must have an option for them to be a part of your email list.

• Make it easy.

See to it that the customers won’t find it difficult for them to sign up. Ask small details about them and just ensure you got their email address. Because people are using their smart phones and tablets, you can use mobile apps in order for you to collect the email address of your customers. It is also possible for your customers to join the email list through SMS. As long as you make it easy and quick, you will never go wrong.

• Make it attractive.

See to it that your customers know why they should sign up to your email list. It is effective to provide an offer or an incentive so that they would subscribe. Perhaps, you can give them an eBook after they subscribe or offer them to have a coupon. But do not forget to state the reason why your customers should subscribe. They must understand it. You can explain to them the things they can expect from your mailing list. You must determine the frequency of sending emails to them.

• Make a outstanding content.

You can make customer stay connected with you as long as you provide useful information for them. They may even use the word of mouth if they are captivated with the information you provide. Thus, they family and friends may become interested to be a part of your email list.

• Ask customers to share or forward your email.

This is what you mean, “call to action.” See to it that at the end of your message, you encourage your customers to share or forward your email to their friends, co-workers, and family. They can also share this to their social media accounts.