What Is Website Audit?
The website audit will check the functionalities of the website. During the website audit, forms, information, content, evaluation of ranking, and the quality of websites are being checked. The purpose of this is to determine or improve any lacking or mistakes which the website has. The information is reviewed to know if there are correct receivers and if the click in the navigation is significant. Aside from that, the graphic of the website is also analyzes when it comes to flash animation or any other kind of multimedia features. The traffic is also monitored because it is a very important factor for the success of the website and for the generation of sales.
Why is Website Audit Important?
- It will check the performance of the website.
This is includes the number of clicks you are getting. The age of the website is also determined. In website audit, broken links are assessed. When there are broken links, Google will not be happy. Thus, this will affect the performance of the website as well as the ranking. The meta descriptions and tags are also checked because when they are not properly applied, this will also affect the ranking of your website. You need to properly tell the search engine what your website is all about. The alt tag is also checked on the images.
- They will check the sitemap and keywords.
The engines are happy to crawl the website for changes. That’s why it is important to have the sitemap properly use and in place. In this way, people will see the pages of the website especially the ones which are often overlooked by customers.
In the page titles, search engines will check for keyword relevance which is why website audit is very important. They will assess if the page title and the keywords are relevant so that people can easily find them. When your keywords are not properly used, your website will be penalized.
- They will assess the web design.
They will not only check out your website’s performance and functionality because they will also check the web design. Does your website has an easy navigation? Do you put all the needed pages by the people? They will also assess the animation as well as the graphics if it is annoying for the customers or if Google will not be pleased with it.
- They will let you know the things you need to change.
The website auditor will know the strength and the weaknesses of the website. In this way, you will know the things you need to change and the things you need to add to improve the performance of the website and for it to generate more money. Like for example, you may have mistakenly use HTML code which affect the ranking of your website. Thus, you need to change it.
- It will help you save more money and effort.
Most probably, you have other employees to do the article writing, website deigning, and Search engine optimizing. But if your website is not in good condition, you will just be wasting your money and the effort of your employees without getting the right outcome.
